by Daniel Pimentel
Ph.D student, University of Florida
The Parable of Stones: Communicating the Benefits of Group Projects
Often considered the holy grail of technology companies, Apple Inc. represents a diverse and interdisciplinary team of professionals. From packaging design specialists to software engineers, the team at Apple is what many would call the ultimate group project based on its roots in a California garage in 1976.
Nearly two decades after his small project revolutionized the way humanity communicated, Apple’s founder and icon, Steve Jobs, spoke on a childhood experience and the importance of teamwork. He described how as a child an elderly man on his block invited him to view his collection of rocks. The man was rugged and aged, and Jobs wondered what value these rocks provided for the man. Placing them in a motorized container filled with liquid and grit powder, the man turned on the machine causing a chorus of clanks and swashes. He invited Jobs back the following morning.